The Business Plan for the Body is a book about weight loss and lifestyle change which uses a business model or plan to reshape your mind and body. Jim Karas is also the author of the "Cardio Free Diet." It is the printed version of a program Jim Karas used successfully with Fortune 1000 CEOs. To achieve weight loss success, you must start with a plan, which includes: writing a mission statement, researching the competing diet and fitness plans, being open and honest with those around you regarding your intentions in the same way a company makes its intentions to go public known, surrounding yourself with people who will support you in the same way a CEO surrounds himself with quality management, and doing the numbers regarding caloric intake and exercise output.
The book stresses a comprehensive and ambitious, businesslike approach to lifestyle change. The Business Plan for the Body by Jim Karas may be one long and somewhat convoluted metaphor for sensible lifestyle change, but its focus is right on the money for long-term weight loss success.
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