Jay Robb is a clinical nutritionist and founder of Jay Robb Enterprises, Inc., a manufacturer of whey protein powders and protein bars. Jay Robb is an ardent supporter of the "gym" mentality of weight loss and fitness. The general focus is on optimal cosmetic appearance and muscle tone through restrictive diets, supplements and weight lifting.
The Jay Robb empire expands further - Robb is also the author of numerous nutrition books, including "The Fat Burning Diet Made Easy", "The Fat Burning Diet Cookbook", "The 6 Pack Diet", "The Shake Down Diet" and his most recent - "The Fruit Flush 3 Day Detox", and his website offers an interactive online weight loss program - JayClub - for $10 per month.
This is all well and good, but the problem we have with Robb and his work - including the latest, The Fruit Flush 3 Day Detox, which advertises you can lose 9 pounds in 3 days - is that what he's promoting does not translate to real, sustainable weight loss. A "detox" is short term water loss, not fat loss. It's not lost on us that he touts this plan with "look great for a wedding, a vacation, a reunion or a special event." That's great and all, but not if you have a chronic weight problem. Seriously. Every one of his books tout the same thing - lose 20 pounds in 30 days, lose 7 pounds in 7 days - and it's with all these shakes and it's just not realistic. It's a way to sell protein powder.
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Copyright 2001-2010 Chase Freedom Inc. "Chase Freedom" is a registered trademark of Chase Freedom Inc. All diet reviews are opinion and unscientific and should not be substituted for the advice of a doctor or registered dietitian. We do endorse and maintain affiliate status with weight loss companies and programs that conform to our opinion that sensible weight loss is best. This opinion includes the following traits: inexpensive, based on traditional strategies of diet and exercise, and independent. Companies and programs include eDiets, Nutrisystem, Jillian Michaels, Denise Austin, Diet Power Software, Sonoma Diet, Joy's Life Diet, among others.
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