Marketers of Peel Away the Pounds Patch Settle FTC Charges of False Claims
Marketers of the "Peel Away the Pounds" patch, which was widely advertised in infomercials, have agreed to settle Federal Trade Commission charges that they made false and unsubstantiated weight loss claims in violation of the FTC Act. The FTC complaint alleges that the defendants falsely claimed that the seaweed-based skin patch causes as much as three to five pounds of weight loss per week, and made other false and unsubstantiated claims. The proposed settlement, which requires court approval, requires the defendants collectively to pay more than $1 million in consumer redress, to stop making certain false weight loss claims, and to possess scientific substantiation before making other claims for any product, program or service that purportedly provides health benefits.
According to the FTC complaint, the defendants advertised Peel Away the Pounds in an infomercial that aired from June 2002 to January 2003, on several websites and in a print ad. The ads claimed that Peel Away was a remarkable new way to shed excess pounds without strenuous exercise and without being hungry.
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